Viral Marketing Video

The transpoter for london cyclist video made me think when i watched it that you dont look where you are going could be very danger and that the message of the video. In the video it shows two teams playing basketball, one team is wearing white and the other team is wearing black. They say how many passes does the white top teams do but the catch was did you see the man in a bear suit those who was counting would not of seen the bear the. The targert audiences is to every age because it's about saftey. The purpose if tge video is that look out when you are crossing the road for cyclist even cares road saftey is a big issues here in london city. The digital plaform used for this advert is internet and televison. the video image quality is not very profesional.