Evaluation

In my advert I used skaters and an artist, at the beginning of the advert I used the artist drawing a piece of a lady with different colours after showing different types of shots of the artist. I showed the skaters doing their tricks with effect such as slow motion and fading out scene with fading another seen back in.


The editing mostly went well using different effects, which suited the music in the advert. I was pleased with the fact of my location, the location was creative and colourful and it stood out.

My advert differences to the professional advert for vans are that mine’s calmer and not crazy with shots, it was creative simply, it had a cool and smooth look. The similarities with my advert and the products professional advert we both have the same concept but show it in a different way.

The persuasive techniques I used were a creative theme such as artist’s and skaters. I would say that I used a calm vibe to sell the product or people to know about the product but I could improve if I wanted to tell the product. The target audience would be an age of young creative adults.

The Creative side comments I got were things such as how the music sync with the video and urban vibe illustrates with the vans very well. It is has a Colour full way to portray my product and it is appealing to teenage, it is peacefully and calm.

The aspect of the video production I was not happy with was that my team members were not taking part in the filming, as I had to do the project on my own. I also wasn’t happy with the fact I didn’t get good shots as I wanted to. The thing I can avoid next time I’m filming is more shots and team members that I can count on with helping out on the project.